Contagious by Jonah Berger (Book)

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    Contagious is a business book written by Jonah Berger. It was first published in March 5, 2013. The book explores the science behind the word of mouth and social influence.

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    It's an easy read, it's a lot motivating that I expect it to be. It gave me a good understanding on how and why some products became insanely popular by using methods outside the basic concepts of advertising.

    4 years 8 months 3 weeks ago Comment Report Share

    I just finished reading this book and it's a well written book. His ideas are really insightful, I just wished he elaborated more detailed examples but other than that, Contagious is a really good book.

    4 years 8 months 3 weeks ago Comment Report Share
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