Contagious by Jonah Berger (Book)
Contagious is a business book written by Jonah Berger. It was first published in March 5, 2013. The book explores the science behind the word of mouth and social influence.
@Kenichi Yamamoto @yooficole He also recommended "Contagious" by Jonah Berger. A hustler who loves reading is nothing to toy with.10 hours 8 minutes ago
Thomas Cooper It's an easy read, it's a lot motivating that I expect it to be. It gave me a good understanding on how and why some products became insanely popular by using methods outside the basic concepts of advertising.