The New Rules of Marketing & PR by David Meerman Scott (Book)

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    The New Rules of Marketing & PR is a web marketing book written by David Meerman Scott. It was first published in June 1, 2007. The book serves as a guide to modern marketing and public relations. Scott also shares his insights on social media marketing.

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    Great read. It gave me clear understanding of the pros and cons of social media marketing.

    4 years 7 months 3 weeks ago Comment Report Share

    This will serve as a good introductory book for marketing novices. It focuses more in concepts, I treat this as a reference-only type of book.

    4 years 7 months 3 weeks ago Comment Report Share
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